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Fred Perry FootwearNeverMindAces of London

Fred Perry Footwear was developed in the middle of 1950's as a direct consequence of the success of the classic Fred Perry polo. The demand was enormous and the diversity of the products covered an extensive variety of sports. As in tennis, Fred Perry Footwear equipped other sports like football, hockey, badminton, squash, as well as basketball between 1950 and 1980.

The new Fred Perry Footwear collection manifests itself with a more modern image combined with the brand’s inheritance. The use of traditional materials and identity signs are a proof of this.

From the beginning of the English subculture to the present time their products have been proudly worn by mods, soulboys, casuals, and indies.

In 1935, the factory of Cunha and Silva began manufacturing shoes and boots for the different armies from that time. During the decades of the 70s, 80s and 90s, known brands England, Germany and other countries, asked them to produce the footwear that they later commercialized.

Taking advantage of the accumulated knowledge during those years, in the middle of the 1990s they launched their own brands, such as Alpha London, Rangers, Alpha Rangers, and Boots & Braces.

The "Nevermind" project was born in 2005 as an alternative brand of footwear, of British tradition, entirely produced in Europe, bringing together its history, quality and design in a product that will leave its mark in the different styles and trends.

From the fruitful relationship between a Portuguese footwear factory and a recognized brand of boots which was commercialized in the English and German markets, a brand with own identity and personality  was born that we are introducing here for the Spanish market: Aces of London.

Inspired by the street culture of London, Aces of London surprises us with an extensive collection dedicated to the young, dynamic and urban public who demands comfortable and flexible footwear.

In this line, we use the traditional models, with sober and blunt forms and vibrant colours that emphasize a bold and unique personality, always made with the finest materials.

Fred Perry FootwearNeverMindAces of London
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