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LambrettaAlpha IndustriesBrutus

Lambretta is Ferdinando Innocenti's brand, founded in Rome in the beginning of the 1920’s, though it was actualy near Milano, in Lambratem where the "Lambretta myth" was born.

The Lambretta scooter was a symbol of the English youth in the 60's and particularly for the Mod scene, as can be seen in pictures of the time.

In 1997 the "Lambretta" brand showed up in England with a deep Mod influence, developing a new style which had a great success among the English youth. The same year a new Lambretta shop opened in Carnaby Street, the heart of the London fashion.

The Lambretta line includes fashionable clothes for women and men, as well as shoes and accessories.

For more than 40 years Alpha Industries has been the pioneering brand in manufacturing aviation jackets and military clothing.

Since 1959 it has revolutionized the market with new products that have a unique design, comfort and durability.

Nowadays there are still some designs which have not been modified since they were first launched, such as the famous Bomber MA-1, which has crossed the line from military to civil clothing and is now an icon among the youngest generations. 

Hong Kong is not the city you would expect one of the great British fashion stories to start in, but that’s exactly the location that, but it is exactly the location that gave inspiration to Freedman Keith to create  Brutus Trimfit shirt.

At 17 year-old, Keith, joined the wholesale business family in the East End of London, manufacturing  a knitted roll neck sweater in dark colours for the working man, Keith suggested make it white for the new style-conscious man, soon orders started coming from fashionable London boutiques such as Vince of Carnaby Street.

Keith decided that the next step would be to visit Hong Kong to develop and expand its range of knitwear. One day, he discovered a shirt`s shop for off-duty American soldiers resting in the area during the Vietnam War. So, with help and advice from several UK retailers, visits to European flea markets and the final inspiration in a tartan  shirt  found in Paris, was born the famous "tartan Trimfit"  shirt that represents the company proudly since 1966.

LambrettaAlpha IndustriesBrutus
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