In 1967, while England is still enjoying its victory in the Football World Championship and the miniskirt is being popularized by Mary Quant and her muse, Twiggy, Merc opened its doors for first time in Carnaby Street, London’s most trendy location.
A fashion icon for more than 30 years, Merc’s traditional style was inspired by Mod, Ska y Northern Soul.
Nowadays Merc's designs are still inspired by the 60's but with a modern touch. In 1999 Merc opened its first store outside of England, in Barcelona, which was UK-Look’s precendent.
In 1936, Fred Perry became the last English tennis player to win the Tennis Wimbledon Championship, which he already had won in 1934 and 1935.
Fred Perry was considered as the best dressed player of his time.
Soon he developed the idea and popularized his style creating the Fred Perry Sports line of shirts, with a laurel as its brand logo. Inevitably, the white polo began to be designed in colors and stripes were added to the neck and sleeves to offer more alternatives.
Today the Fred Perry brand is known worldwide for maintaining its classic sporty style combined with the latest trends.
Alfred Benjamin Sugarman, known as Mod God, was born in Brighton in 1925.
In the 1920s he emigrated to the U.S. There, after working odd jobs, he finally got fed up in a shirt factory where his advice and ideas weren’t heard. In 1962 he returned to Brighton where he created a small shirt workshop where he could develop his own ideas. In 1963 he created the Ben Sherman brand, recognizable by its slim fitting small check shirts, which were adopted by the mod movement at first and later on by the skins.
In 1967 he opened his first clothing shop in Brighton, and later, the same year, another one in London’s Carnaby Street, London, where his banner store is currently at.