FRED PERRY FOOTWEAR. Fred Perry Footwear was developed in the middle of 1950 like a direct consequence of the success of the classic pole Fred Perry. The demand was enormous and the developed product diversity covered a huge variety. Like tennis, Fred Perry Footwear equipped other sports like football, hockey, badminton, squash and also basketball between 1950 and 1980.
The new Fred Perry Footwear collection is pronounced with a more a present image and the inheritance of the mark. The use of traditional materials and identity signs are a proof of it.
Their products were used with pride as much by mods, as by soulboys, casuals, and indies from the beginning and development of the English subculture to the present time. There has really been no a single English cult that has not venerated - at its moment and until the present time the brand of the laurel. And history continues…