LAMBRETTA. Lambretta is Ferdinando Innocenti's brand, founded in the beginning of the 1920 decade in Rome though it was near Milano, in Lambratem where he would give a real name to the "Lambretta myth"
Lambretta was a symbol for the English youth in the 60's and particularly for the Mod scene.
In 1997 comes up in England a brand called "Lambretta" which still keeps the Mod influence to develop a new style which will have a great success among the English youth. Then the same year is opened a new shop Lambretta in Carnaby Street, the heart of the London fashion.
Lambretta clothing includes fashionable clothes for women, men, shoes and different accessories too.